Swiffer Keep NYC Outta NYC Apartments

The streets of New York are paved in filth. To launch the new expandable Swiffer Deluxe, we leaned into this truth, reminding New Yorkers that whatever they’re walking through, will eventually come home with them. From the subway to the street, Swiffer swept NYC.
We even created Walk Dirty To Me - a walking tour highlighting some of the real, filthy, and real filthy history NYers tread over every day.

Agency: Saatchi & Saatchi
ACD: Molly Cathcart
Senior AD: Kate Kim
AD: Alyssa Malak
CD: Step Schultz, Anthony Chelette
ECD: Richie Glickmann