Netflix | Tidelands — Molly Cathcart

Netflix needed to launch their first Australian original series in a big way. To tease at the dark and mysterious nature of Tidelands, we shocked Bondi beachgoers by transforming one of the most Instagrammed sites in the world - the usually serene, clear and blue Bondi Icebergs pool - into a foreboding, larger-than-life billboard.