Poo joggers. Shark attacks. Contaminated strawberries. These were Australia’s leading headlines in a year where 53 men murdered their partners in acts of domestic violence. For marie claire’s #StopTheViolence campaign, we wanted to challenge the media to rethink their click-baity headlines and focus on the news truly shocking the nation.

Press: The Stable, Marie Claire, Campaign Brief

Agency: 303 Mullenlowe
CW: Molly Cathcart
AD: Leila Cranswick
CD: Dave Roberts