Periods are normal. But people are still shamed every day just for having one.
We wanted to show society that their reactions to periods have a huge impact on young people.

Social

It worked. Not only did we share our message - we started a national conversation around period stigma.

Agency: Saatchi & Saatchi
CW: Molly Cathcart
AD: Reagan Fromm
ECD: Laura Stamm-Boyd
Director: Karen Cunningham