TK Maxx wanted to promote their beauty week, but weren't allowed to highlight specific brands. So we created a social campaign celebrating Days of the Beauty Week (the accompanying Facebook copy below).
CW: Molly Cathcart
AD: Anna Farrell
Director: Andreas Pratiko
Teaser It’s #BeautyWeek at TK Maxx…get ready to be transformed from MUDDAY through to SUNCAREDAY with #7DaysofYesWay!
Mudday Day 1: Pamper your pores this MUDDAY. #7DaysofYesWay!
Tweezeday Day 2: Shape your ‘brows like a pro this TWEEZEDAY! #7DaysofYesWay!
Washday Day 3: Clean skin is always in! Polish yours this WASHDAY. #7DaysofYesWay!
Hairsday Day 4: This HAIRSDAY, who run the world? Curls! #7DaysofYesWay!
Eyeday Day 5: Goodbye panda eyes! TGIE: Thank goodness it’s EYEDAY! #7DaysofYesWay!
Latherday Day 6: Show those locks some love this LATHERDAY! #7DaysofYesWay!
Suncareday Day 7: Protect the skin you’re in this #SUNCAREDAY (and everyday)! #7DaysofYesWay!
What better way to reach TK Maxx's quirky audience than with some insightful, equally quirky memes?
CW and AD: Molly Cathcart and Simon Jackson