You know it’s out there. A vineyard you’ve yet to explore. A secluded beach. Your next adventure. And Harley wants to get you there.
We were challenged to create a campaign around a cinema spot aimed at a new segment of riders - Weekend Warriors. These are riders who take advantage of weekends to find new adventures on their bikes. Alongside the TVC, we created digital banners along with an immersive Facebook Canvas highlighting the best weekend rides for this demographic.
CW: Molly Cathcart
AD: Anna Farrell
CD: Dave Roberts
Director: Adam Anthony