Pizza is a food steeped in tradition. Crust Pizza, on the other hand, gives tradition the bird. With this campaign, we wanted to reposition Crust as the most innovative, gourmet pizza in Australia and show how far it’s come from its humble beginnings. So we took it to the birthplace of pizza - Naples - and captured the authentic reactions of passionate, pizza-loving Neopolitans trying Crust’s gourmet offerings for the first time. The verdict - Crust is anything but traditional.

Press: BandT, Campaign Brief, LBB

Agency: MullenLowe Sydney
CW: Molly Cathcart
CW: Craig Merrett
AD: Zac Goldberg
CD: Sean Larkin & Adam Whitehead
ECD: Scott Huebscher
Director: Mitch Green & Louis English