People often think that if they don’t have a history of breast cancer in their family, they aren’t at risk. But that’s not the case for 9 out of 10 of the women diagnosed.
This insight drove our pitch-winning idea for one of Australia’s most successful breast cancer campaigns.

Not in your family social

To encourage people to get involved and raise awareness, we created social videos celebrating the traits that set people apart from their families and encouraged viewers to share their own.

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Agency: MullenLowe Sydney
CW: Molly Cathcart
AD: Anna Ferrell
CD: Sean Larkin & Adam Whitehead
ECD: Richard Morgan
Director: Simon Harsent